We believe that the future of storytelling isn’t just about what you watch, but what stays in you. Sensation is the interface, Emotion stays!

Designing Emotions

Interactive experiences built in Los Angeles, for brands and the agencies behind them.

We are

a creative technology lab based in Los Angeles. We build the interactive part of events. Walls people play with their hands. Floors that react. Characters performed live. Films made with AI.

One team takes your project from concept to crew on site. Brands hire us directly. Agencies hire us quietly.

You bring the idea that sounds impossible. We tell you how we would build it.

Trusted by brands and agencies, direct and white label

The full catalog

It all starts with one brief.

01Pick your experience

What we make

Pick what you need. We shape it into one seamless experience — and one clean quote.

Download our capabilities deckPDF

Your project brief

The services you pick, shaped into one experience.

02The difference

Let's make it something people want to play with.

Not something they walk past and photograph. Something they walk up to, touch, and stay at. The same booth twice: the usual version on the left, ours on the right. Drag the handle.

Just prettyConcept artYou can play with it

Disclaimer: concept art. This booth is a mockup we designed to show the idea, not a client project. The layer is real: it is what we build.

03Measured, not guessed

Measure impact.

Every activation ships with a report your client can take into their next budget meeting: who showed up, what they engaged with, and a first party audience ready for the next campaign. For agencies, it goes out under your name.

People browsing a pop-up clothing rack outdoorsA kid holding a tablet with an augmented reality view of a carPlayers with their arms up at a racing minigameVisitors queuing at a red brand standA group of friends laughing in front of a hologram boxActivation AdidasHypothetical case
100first party profiles captured
Activation report

Adidas pop-up, Los Angeles

Sponsor pop-up, one day. Interactive wall, product table and a minigame.

Not real data
Each dot is one person. 100 of 100.

Capture points

of 100 visitors
  • Entrance sensor100
  • Photo moment opt in45
  • Contact form38

Engagement by touchpoint

of 100 visitors
  • Minigame70
  • Product table60
  • Photo wall45

Sentiment during the experience

of 100 visitors
Excited 42%Positive 31%Neutral 19%Negative 8%

Audience profile

of 100 visitors
Kids 20%18 to 34 45%35 and up 35%
Women 30%Men 70%

Retargeting pool

of 100 visitors
  • High intent to return64
  • Opted in to contact38
  • Returned the same day22

Delivered to the client

Within 48 hours
Meta Ads lookalikeGoogle Ads lookalikeCRM export 38WhatsApp and email 38Executive report PDF

04Three ways in

Ways to work with us

Scroll through the three ways of working. Pick one, or combine them into a single project.

01Experiential

Activations and pop ups

We design the space, build the tech inside it, and run it with our own crew. One vendor for the whole activation instead of five.

Booths · pop ups · events
Activation booth with a crowd
02Virtual production

Films and content

AI films, CGI and 3D animation produced in house. The look of a big production with no shoot, no permits and no site.

AI films · CGI · FOOH
Virtual production set
03Stage & festival

Live show visuals

Visuals for concerts and festivals, played live with the show. The screen follows the music, not a file on loop.

Concerts · festivals · tours
Live show visuals on stage

05The work

What it looks like at scale.

The Coca-Cola Flow Fest stage mid-show: branded LED walls, CO2 jets and a packed crowd

Coca-Cola Flow FestHeadline show, for Warner Music

100,000+people through our stage
180-200Kfestival attendance

A one hour reggaeton show around Alumix’s headline set. The crowd filled our stage and pushed into the next one: the music and the visuals pulled people in from across the festival. A show, not a loop of images.

Starline Tours double-decker on Hollywood Boulevard carrying a full-wrap campaign

Starline ToursOut of home, Los Angeles

500+tour runs across the city
3 weekscampaign on the road

The agency brings the artwork. We take it from there, working with Starline end to end: adapting it to the vehicle, producing it, installing it and watching the run. Three buses, through the most iconic streets in Los Angeles.

A 3D character in a recording booth, from a music video made for the label

Warner MusicLabel work

5+ artistson the label
6 channelsfrom Spotify to the stage

Music videos, cover art, tour merch and concert visuals, plus the advertising strategy behind them, across departments. It all ends up on Spotify, Instagram, YouTube, TikTok, the stage and the merch. One partner for the whole rollout.

06More about us

Why we exist, in one minute.

The studio, the belief, and the moments we build. Told by us.

07Who it's for

Two ways in.

Same team, same shop, same crew. What changes is whose name goes on it.

For agencies

Your immersive team, white label.

Agencies hire us quietly.

  • Ready to pitch
  • No in-house build required
  • End to end delivery

We design and produce under your name. We join your calls as your production team and you keep the credit. Your margin stays yours because you set the price to your client, and we build to the budget you bring us. Tell us the number and we tell you what it buys.

Pitching something you are not sure is buildable? Bring us in early.

Talk to us about partnering
1/3
For brands

Book an activation, not a vendor.

  • Concept to crew
  • Scalable formats
  • Measurable results

You compete for attention with every booth on the floor. We give you the thing people line up for, then we handle everything around it. Concept, design, build, permits, install and crew on site. One team from the first sketch to the last truck.

Have an impossible idea? Send it to us.

Start your brief
1/3

08Our clients

Industries we serve

Who we work with

Creative directors, brand managers and producers in music, tech, automotive, fashion and entertainment. You bring the brief. We build the part people touch.

Most agencies start here

White label

Your client sees your agency, not us. We design and produce under your name, join your calls as your production team, and hand you the credit.

Quality

Every build runs a full test at the shop before it runs in front of your client. If it goes on site, it works on site.

09Blog

Recent news

What is moving in experiential, updated every week.

See our full blog

Designing Emotions is the principle behind everything we do. We turn ideas into things people touch, play and remember.

Get in touch

2026 Sensa Lab Group Inc. All rights reserved
Los Angeles, CA, USAhello@sensalab.io
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