We believe that the future of storytelling isn’t just about what you watch, but what stays in you. Sensation is the interface, Emotion stays!

Designing Emotions

Interactive experiences built in Los Angeles, for brands and the agencies behind them.

We are

a creative technology lab based in Los Angeles. We build the interactive part of events. Walls people play with their hands. Floors that react. Characters performed live. Films made with AI.

One team takes your project from concept to crew on site. Brands hire us directly. Agencies hire us quietly.

You bring the idea that sounds impossible. We tell you how we would build it.

Trusted by brands and agencies, direct and white label

01Our clients

Built for agencies

Who we work with

Creative directors, brand managers and producers in music, tech, automotive, fashion and entertainment. You bring the brief. We build the part people touch.

Most agencies start here

White label

Your client sees your agency, not us. We design and produce under your name, join your calls as your production team, and hand you the credit.

Quality

Every build runs a full test at the shop before it runs in front of your client. If it goes on site, it works on site.

The full catalog

It all starts with one brief.

02Pick your experience

What we make

Pick what you need. We shape it into one seamless experience — and one clean quote.

Download our capabilities deckPDF

Your project brief

The services you pick, shaped into one experience.

03The difference

Let's make it something people want to play with.

Not something they walk past and photograph. Something they walk up to, touch, and stay at. The same booth twice: the usual version on the left, ours on the right. Try it.

Just prettyConcept artYou can play with it

Disclaimer: concept art. This booth is a mockup we designed to show the idea, not a client project. The layer is real: it is what we build.

04Measured, not guessed

Measure impact.

Every activation ships with a report: who showed up, what they engaged with, and an audience ready for the next campaign. For agencies, it goes out under your name.

Delivered in 48 hours

What your client gets after the activation.

  • Executive report, ready for the next budget meeting
  • Meta and Google lookalike audiences
  • Contacts exported to your CRM, WhatsApp and email

05The work

What it looks like at scale.

The Coca-Cola Flow Fest stage mid-show: branded LED walls, CO2 jets and a packed crowd

Coca-Cola Flow FestHeadline show, for Warner Music

100,000+people through our stage
180-200Kfestival attendance

A one hour reggaeton show around Alumix’s headline set. The crowd filled our stage and pushed into the next one: the music and the visuals pulled people in from across the festival. A show, not a loop of images.

Starline Tours double-decker on Hollywood Boulevard carrying a full-wrap campaign

Starline ToursOut of home, Los Angeles

500+tour runs across the city
3 weekscampaign on the road

The agency brings the artwork. We take it from there, working with Starline end to end: adapting it to the vehicle, producing it, installing it and watching the run. Three buses, through the most iconic streets in Los Angeles.

A 3D character in a recording booth, from a music video made for the label

Warner MusicLabel work

5+ artistson the label
6 channelsfrom Spotify to the stage

Music videos, cover art, tour merch and concert visuals, plus the advertising strategy behind them, across departments. It all ends up on Spotify, Instagram, YouTube, TikTok, the stage and the merch. One partner for the whole rollout.

06More about us

Why we exist, in one minute.

The studio, the belief, and the moments we build. Told by us.

07Who it's for

Two ways in.

Same team, same shop, same crew. What changes is whose name goes on it.

For agencies

Your immersive team, white label.

Agencies hire us quietly.

  • Ready to pitch
  • No in-house build required
  • End to end delivery

We design and produce under your name. We join your calls as your production team and you keep the credit. Your margin stays yours because you set the price to your client, and we build to the budget you bring us. Tell us the number and we tell you what it buys.

Pitching something you are not sure is buildable? Bring us in early.

Talk to us about partnering
Jon Mehraban, founder of Sensa LabTalk directly with JonFounder, Sensa Lab
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For brands

Book an activation, not a vendor.

  • Concept to crew
  • Scalable formats
  • Measurable results

You compete for attention with every booth on the floor. We give you the thing people line up for, then we handle everything around it. Concept, design, build, permits, install and crew on site. One team from the first sketch to the last truck.

Have an impossible idea? Send it to us.

Start your brief
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Designing Emotions is the principle behind everything we do. We turn ideas into things people touch, play and remember.

Get in touch

Jon Mehraban, founder of Sensa LabYou'll talk directly with JonFounder, Sensa Lab
2026 Sensa Lab Group Inc. All rights reserved
Los Angeles, CA, USAhello@sensalab.io
Start your brief
Blog coming soon
Sensa Bot
Usually replies within the hour
Starts at four figures